This report and post ties back to what we have been discussing from the past – that word-of-mouth was & still remains the most powerful influencer in the market. So while technology has made several new ways to reach out to consumers, the business houses have adopted them with a pinch of salt when it comes to returns on their investments.
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In summary, this Nielson report reveals a few interesting points:
- the Filipinos and the Brazilians have high trust in advertising
- the European (mainly Germany, Italy & Denmark) population are ever skeptical
- word-of-mouth, either through direct references or user reviews, is still the strongest influencer
- Banner ads and mobile text ads are catching up as a new mode of advertisements
- Online media like Blogs & sites are a strong influencer primarily in US, followed by Asia. This could be due to the easy access to internet in US compared to the Asia. Given that population is higher in Asian countries, these numbers could change once the internet is more reachable and the online sellers could prevent fraudulent activities in Asian buyer communities
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Although the Asian buyer communities are held back due to language barriers, government regulations and the availability of easy access to the internet, the primary factor preventing surges of internet buying is the large number of credit card fraud cases and the lack of executable laws to punish the cheats!
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Whilst internet fraud is widespread, companies providing fraud detection services report higher than normal levels of fraudulent activity from countries such as Venezuela, Ukraine, Indonesia, Yugoslavia, Lithuania, Egypt, Romania, Bulgaria, Turkey, Russia, Pakistan, Malaysia, and Israel. Countries with low reported levels of internet fraud include Austria, New Zealand, Taiwan, Norway, Spain, Japan, Switzerland, South Africa, Hong Kong, the UK, France, and Australia.
This analysis could help you determine your online & media advertising spending for your business.
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Filed under: Home Business, Legal, Scams & Frauds, Selling | Tagged: frauds, internet cheats by country, scams
[...] Word-of-mouth selling – the Nielsen Report Given that population is higher in Asian countries, these numbers could change once the internet is more reachable and the online sellers could prevent fraudulent activities in Asian buyer communities … [...]
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I had a look at blog.
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