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This article is more focused on reaching out to customers on the internet & an attempt to convert a visit into either a promising lead or a sale.

I would assume that your web site is search engine friendly & search engines drive a large number of potential buyers.

Pro Media Blog shares a lot of information to make your website search engine friendly.

It is important that your visitors are driven by search engines – since these visitors are the ones who have the maximum potential for a conversion. They are mostly the ones looking to buy a product or a service. They are the ones serious enough to be looking for what they want.

References are taken from successful training programs like:

• Stop living paycheck to paycheck
• Increase Your Margins on eBay
• Work with Yahoo
• There is nothing filthy about being filthy rich

Having said that, I will discuss the key aspects of successful websites that will keep visitors longer on your web page. The better information you have on a page, the more upfront information you provide & the more honest you appear with your web page, the more you increase the chance of a sale.

The last thing you would like to do is to provide cheap information, that would be useless to the visitor & worse still do not speak of all the good AND the not-so-good aspects of your product.

• Separate web pages (or blog posts) into product categories. Ideally, dedicate a page or a complete post to one product or service. Do not clutter one page with links to other products or services. If the user has landed on the product specific page, they may not need to see any other product.

It is very tempting to sell all your products but take it one-step-at-a-time.Too many product references overwhelm the visitor & often the main information they are looking for is lost in the clutter. Look up pages from Best Buy or Amazon – see how the main focus of a page is one single product.

• Use Bullet Points, or Fonts in Bold, to show the key features. Bullet points are usually to-the-point statements. They help the visitor match their needs to your offering without the confusion of language. Share highlight & lowlights of your product.

Lowlights are similar to limitations of the product, or disadvantages with respect to a competitive product. Having a lowlight section helps the potential buyer be aware of any future issues they could face.Balance between your highlights & low light bullet points.

Too many of each would threaten the buyer. Too less would not give them sufficient information to make a good buy. Follow the lines of the Review Sections on sites like Best Buy or Circuit City. Thats the format visitors understand best.

• Add an emotional aspect to your product or service. Studies say that buyers are emotionally attached to a product that they want to buy. Since internet does not allow any physical connection with the product, unlike in a shop, the visitors do not get the complete experience of “holding the product” in their hands.

Although it is not possible to provide that “physical connect” situation to an internet shopper, images & relevant stories often help them imagine better.Personally I am not in favor of images on websites. I find them distracting, but there are many images that stimulate a visual sense in the user. It is not only of the product but also of how it is being used & what satisfaction it provides to the users.

For example, if you are selling a dining table over the internet, an accompanying picture of a happy family eating together helps to sell the concept of happiness & togetherness a dining table can bring.

• User Feedback – one buyer trusts another buyer more than they trust the sellers. A User Feedback section is a great way for potential buyers to hear from other buyers. Using Web site content to tell a story is one of the most effective forms of selling online. Sell an experience, not just an item.

While user feedback helps the potential internet buyer gain trust, they may also be missing out on other products – offer them a search option, at a place where you feel they are about to move away from your website. A great place is towards the end of the page when the visitor is done reading about your product & is still not convinced that they want to buy.

While seeking information from potential buyer, keep it simple & easy. Asking for Telephone number, for example, will drive away over 90% potential internet buyers. People are more comfortable with emails.

• A final call to action. Web sites selling products need to provide a call to action. A final call could be a “Buy Now” or “Contact Us with Questions” option. However, such call to actions should be in a non-threatening way.

There are several ways to monitizing websites & earning from websites alone. But once you know what you are selling, nothing but a comprehensive page with sufficient honest product information is useful to convert a visitor into a long term customer.

Other References:

• Increase Your Margins on eBay
• Enjoy huge success and freedom
• Robert Allen can teach you a better way to create wealth